Updated
Order update templates keep buyers informed from checkout to doorstep: order confirmation, shipped, out for delivery and delivered. All four are Utility templates, which still deliver to US numbers. They answer “where is my order?” before customers ask, and replies come straight to your support team.
Hi Leo, your order #10482 was delivered on March 6. If anything is missing or damaged, tap below and our team will sort it out.
9:00
Everything's fine
9:01 ✓✓
Done! I’ve noted that for you. Anything else I can help with?
9:01
Reply lands inOrder updates are the WhatsApp messages customers are happiest to receive. These Utility templates confirm the order, share tracking and confirm delivery, and invite customers to reply if anything goes wrong.
order_confirmation · en_US
WhatsApp message preview:
Order confirmed
Hi Chloe, thanks for your order! Order number: #10482 Total: $84.90 We'll message you here as soon as it ships.
10:24
Tip: Keep cross-sells out of order confirmations; product recommendations turn a Utility template into Marketing.
order_shipped · en_US
WhatsApp message preview:
Good news, David! Your order #10482 has shipped with UPS and should arrive by Friday, March 6. Track it any time using the button below.
10:24
Tip: Shipping updates are among the most-read WhatsApp messages, and as Utility templates they still deliver to US numbers.
out_for_delivery · en_US
WhatsApp message preview:
Hi Ella, your order #10482 is out for delivery today. Please make sure someone is available to receive it, or reply here with delivery instructions.
10:24
Tip: Invite replies with delivery instructions; they arrive in your inbox, Slack or Teams so the team can pass them to the courier.
order_delivered · en_US
WhatsApp message preview:
Hi Leo, your order #10482 was delivered on March 6. If anything is missing or damaged, tap below and our team will sort it out.
10:24
Tip: Ask for a review in a separate Marketing message a few days later; asking here would change the category.
| Template | Meta category | When to send | Variables (example values) |
|---|---|---|---|
| Order confirmation | Utility | At checkout | {{1}} Chloe · {{2}} #10482 · {{3}} $84.90 |
| Order shipped | Utility | At first carrier scan | {{1}} David · {{2}} #10482 · {{3}} UPS · {{4}} Friday, March 6 |
| Out for delivery | Utility | Morning of delivery | {{1}} Ella · {{2}} #10482 |
| Order delivered | Utility | On delivery | {{1}} Leo · {{2}} #10482 · {{3}} March 6 |
Categories follow Meta’s message template documentation; Meta assigns the final category when it reviews each template, and charges per its pricing documentation.
Trigger order updates from your store or shipping system the moment the status changes, so WhatsApp becomes the fastest place to check an order.
Leave cross-sells out. A product recommendation inside an order confirmation makes it a Marketing template.
Invite replies with delivery instructions or problems; they open a 24-hour customer service window and land with your team in Slack, Teams or the inbox.
Keep every update strictly about the order; adding “You might also like” can get the template recategorized as Marketing.
Use the same order number format as your store and emails so customers and agents can match them instantly.
Practical answers about order updates on WhatsApp.
Related for online stores:
Keep customers updated on WhatsApp and let replies about their orders reach your team instantly.
No credit card required • Meta message fees billed separately by Meta
