Diwali · 2 templates

Updated November 2026

Diwali WhatsApp Templates

Q: How do I use one of these templates in Social Intents?

Click Use this template on any card to start a free trial with that template pre-selected, or copy the text and paste it into Outbound → Templates → New template. Submit it to Meta for approval, then pick it in a WhatsApp broadcast.

Diwali WhatsApp templates help retailers, jewellers and sweet shops share festival greetings and offers. Diwali (Lakshmi Puja) falls on Sunday, November 8, 2026, and shopping peaks in the days before, around Dhanteras. Both templates are Marketing messages; India is one of WhatsApp’s largest markets, with its own Meta rates.

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Wishing you and your family a bright and joyful Diwali, Rahul. 🪔 Thank you for being part of the Sharma Jewellers family. May the year ahead bring health, happiness and success.

9:00

Happy Diwali!Stop promotions

Happy Diwali!

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Diwali WhatsApp message templates

Diwali is one of the biggest shopping and gifting moments of the year in India and for South Asian communities worldwide. Use these templates to announce festive offers or simply send good wishes to your customers.

Diwali sale

diwali_sale · en_US

Marketing

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Happy Diwali, Ananya! Light up the festival with 20% off gifts, sweets and decor. Offer valid until November 10.

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10:24

Shop Diwali offers

Not delivered to US numbers (Meta pause)

Tip: For audiences in India, consider an en_IN or hi language version of the same template so the greeting feels local.

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Diwali greetings

diwali_greetings · en_US

Marketing

Wishing you and your family a bright and joyful Diwali, Rahul. 🪔 Thank you for being part of the Sharma Jewellers family. May the year ahead bring health, happiness and success.

10:24

Happy Diwali!Stop promotions

Not delivered to US numbers (Meta pause)

Tip: Keep greeting-only messages short and personal; customers reply to them more often than to discount blasts.

Use this template

Diwali templates at a glance

Diwali WhatsApp templates with Meta category, timing and variables
Template	Meta category	When to send	Variables (example values)
Diwali sale	Marketing	About 10 days before	`{{1}}` Ananya · `{{2}}` 20% · `{{3}}` November 10
Diwali greetings	Marketing	Diwali morning or eve	`{{1}}` Rahul · `{{2}}` Sharma Jewellers

Categories follow Meta’s message template documentation; Meta assigns the final category when it reviews each template, and charges per its pricing documentation.

When to send Diwali WhatsApp messages

Festival offer: about ten days before Diwali, with a reminder two days before Dhanteras for jewellery and gold buyers.
Greetings: the morning of Diwali or the day before, short and without a hard sell.
Indian customers are most responsive late morning and early evening IST; schedule by recipient time zone if you also serve the diaspora.

Diwali WhatsApp best practices

India has some of the lowest Marketing rates on the WhatsApp Business Platform, so festival broadcasts there are affordable even at scale. Check our pricing calculator for estimates.
Offer Hindi or other regional-language versions alongside English to make greetings feel personal.
Send greetings on Diwali day itself and sale messages in the run-up, when gifting decisions are made.
Send greetings in Hindi, Gujarati, Tamil or other languages your customers use, each as its own template language.
Give delivery cut-offs for sweets and gifts, and mention store hours across the festival days.

Diwali WhatsApp template FAQs

Practical answers about Diwali on WhatsApp.

How much does a Diwali broadcast cost in India?

Meta charges per delivered Marketing message based on the recipient’s country. Use the WhatsApp pricing calculator to estimate costs for your audience size.

Should I send Diwali greetings to all customers?

Send only to contacts who opted in to WhatsApp messages from you. A greeting is still a Marketing template, and unwanted messages lead to blocks that hurt your quality rating.

When should I send Diwali WhatsApp offers?

Start about ten days before Diwali, while customers are planning gifts and Dhanteras purchases, and send greetings on or just before the day. For 2026 that means offers from around October 29 and greetings on November 7 or 8.

Do Diwali messages work for customers outside India?

Yes. Many diaspora customers in the UK, US, Canada, UAE and Singapore celebrate Diwali. Segment them by country so dates, prices and delivery promises match.

Will Diwali WhatsApp messages reach US customers?

Diwali offers are Marketing templates, so Meta won’t deliver them to US (+1) numbers right now, even to the diaspora. Customers in India, the UK, the UAE and elsewhere receive them normally; US customers who opted in to texts can get an SMS version. Read the US guide.

How do I use one of these templates in Social Intents?

Click Use this template on any card to start a free trial with that template pre-selected, or copy the text and paste it into Outbound → Templates → New template. Submit it to Meta for approval, then pick it in a WhatsApp broadcast.

Other festivals to plan for:

Ramadan & Eid templates Lunar New Year templates Christmas & holidays templates All 90 templates

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